Editorial policy: how we write and check our pages
The rules behind every page, so you can see what we claim, where it comes from and what we will never say.
Who writes these pages?
Pages are published by the Little Brain Crew editorial team. We don’t put individual names on pages, and we don’t claim credentials we don’t have. Every page is written and checked by the Little Brain Crew team against the sources listed on that page.
To be plain about it: our pages are not reviewed by a physician or other medical professional, and we do not present them as medical advice. They are learning material for parents. For anything about your own child’s health, your pediatrician is the right first call.
Where does the information come from?
We use only vetted sources: pediatric and public-health organizations such as the American Academy of Pediatrics, the American Academy of Sleep Medicine, the CDC, the WHO and NICHD; university research centers; and peer-reviewed studies. Primary sources come first. When a page says what a policy or a study says, we open the policy or the paper itself, not just a news summary of it.
Each page lists its sources at the bottom, and the sources page lists everything we use. Before a study, a quote or a number goes on a page, we open the source and check that it says what we say it does. We never invent studies, experts, testimonials or “a mom told us” stories. When we describe a scene, such as “picture 5:40 p.m., the tablet goes dark,” it is labeled as a made-up example.
How careful are the claims?
We keep every claim no bigger than the evidence behind it. That is why you will see phrases like “is linked to,” “may help” and “in one study of 2,048 children,” with the size and type of the study named when we cite one. Most research on kids and screens or sleep is observational. It shows patterns, not proof that one thing caused another, and we say so.
When guidance changes, we change the page. In 2026, for example, the American Academy of Pediatrics replaced its older screen-time guidance, so we don’t present the old one-hour and two-hour limits as current policy.
Why characters, and what they mean
Our characters are metaphors for what a body or brain part does. They help you picture and remember how things work. They are never a measurement of your child. We don’t say a kid acted out because of “low serotonin,” and we don’t guess at your child’s hormone levels.
What we will never publish
Some things are off-limits on every page:
- Diagnoses, or condition labels for a child. Behavior is explained, never diagnosed.
- Medical claims of any kind, and promises about results.
- Supplements, medicine, melatonin dosing or cleanse-style plans. Our advice is about habits only.
- Fear-based or shame-based claims, such as “you are damaging your child’s brain.”
- Fake reviews or testimonials.
- Villains that are people, foods or bodies. Our villains are habits and things, like autoplay or a phone in bed.
How often do we update?
Every page shows the date it was last updated. We update a page when a major source changes or we find a mistake, and we plan to review every page at least once a year, even when nothing has changed.
How do we handle mistakes?
If you find an error, an out-of-date claim or a source that doesn’t say what we say it does, tell us using the contact details on our About page. We check it against the source, fix the page and update the date.
Do you sell anything?
Yes. We sell digital products for parents, like the Kid Brain Toolkit and the 30-Day Reset, and a membership called the Crew Club. That is a commercial interest and we want you to know it. Our learning pages are free to read, carry no ads, and don’t recommend third-party products.